How to Increase Your Web Presence Simply and Easily

To get noticed on the web you need to have a powerful web presence. But if you're like most site owners you're not sure how to do this. It's really quite simple and anyone can do it. One of the easiest ways it to have several incoming links to your site. You can do this with what is known as the "hub and spoke" method. Sounds sort of Western, right? Well what this refers to is having your main website (expertly SEO'd and glowing) and several spokes out on the web with links leading back to your main site.

http://ruttledge.se/category/car/

For example, I use this blog as a spoke for a web services site that I own with two partners. Each post has at least one link back to our site and a call to action to visit it. Shameless self promotion, well yeah, but also smart SEO. The more links you have pointing back to your site, the greater the network you build and the better Google's search algorithms will work for you and the higher your page rank will be. In other words, the more spokes the stronger your wheel. There we go back to the Old West again...

In his recent blog, Five Pillars of an Internet Marketing Strategy, Harvey Rivet uses this method as one of his pillars to increase your web presence. This is a great article by the way and worth a read. A Facebook page and a Twitter account are also great spokes as long as you keep them active and well maintained. You can use the other major blogging sites such as Squiddo, HubPages, Huddle and a new one called iThinkRevolution. (Shameless self promotion warning!) 

If you need some more spokes, get a free consultation from the experts at The Cutting Edge Pros. They can set up and maintain blogs, Facebook and Twitter accounts for your business that will draw visitors and get your page rank increased. Contact them today and become a force to be reckoned with on the web.
 

How to Kill Your SEO Juice and Suck the Life Out of Your Website

greencine.com

Search Engine Optimization (SEO) is the backbone of getting visitors to your site and turning them into clients, customers or regular readers of your blog. Like I've said before on this blog there really isn't a magic formula that will garner guaranteed results, but there are some basics that every site owner should know and practice. But sometimes knowing what NOT to do is as important as knowing what you should do. Here is a tongue in cheek list of practices that guarantee to kill your SEO juice and suck the life right out of your page rank. (If I offend anyone...too bad you shouldn't be doing these things anyway!)

• Have crappy content. Copy and paste from other sites, in other words steal content and post it as your own. Never mind that Google will flag your site as a dupe and kill your page rank, go right ahead and do it if you're too lazy to write your own or too cheap to pay a writer to do it for you.
• Don't worry if your links work. Never test them and don't be concerned if they lead to completely unrelated sites. 
• Stuff your pages with keywords. Write your content around your keywords and make sure you get as many as you can in there. So what if it doesn't make any sense, no one reads your content anyway and you're just writing for the search engines.
• Make your site as hard to navigate as you can. Keep your navigation a mystery. Everyone likes a maze right? If you visitors get lost it will just expose them to more of your pages.
• Spam forums and comments. Post totally unrelated comments and have as many links as you can in your comments and forum posts. Copy and paste a form-letter type comment on all the blogs and forums that you find. 
• Use Black Hat SEO. Use hidden text, misleading links, have one link for the search engine spiders and one for real people. 

These are just a few things to do if you want to kill your SEO juice. Don't be fooled into thinking that you can cut corners. Black Hat SEO may give you immediate results, but these results won't last and you'll end up killing your page rank or getting your site banned completely from the search engine's databases. A few posts ago I said that if that happens, you might as well be singing in a windstorm - no body is going to hear you. Real SEO does take time and diligence. Anyone who promises quick results doesn't know their facts. To be sure that you aren't doing anything that is going to hurt your site, get a free consultation from the experts at The Cutting Edge Pros. They offer complete SEO packages and can tailor one just for your site and budget.

Increase Your Web Presence - 5 Easy Steps

We all want to have a hefty web presence. It's what makes people find us and want to be on our websites. Did you know that there are 5 easy steps to accomplish this? It takes dedication and a bit of work, so don't go looking for a magic wand or miracle formula. Just like everything else in this world, if you want results you have to work for them. But don't dispair, you won't end up working 60 hours a week or 12 hours a day. The internet moves quickly and if you keep up your efforts, you will see results.

1. Make sure your site is optimized to the fullest. Is your content sharp and original? Do you have relevant incoming and outgoing links? Are your meta descriptions on target? If you answered yes to these questions you're on your way. If not, get busy and get your site some SEO juice. 
2. Do you have a Facebook and Twitter account and if you do are you active on them? Do you have social bookmarking accounts like Digg, Diggio, Stumble Upon and Delicious? If not you need them. Bookmark each and every update, article, Facebook status and Tweet that you do. Post interesting links on Facebook and Twitter, not just promotions for your website. Invite comments and interact with your friends and followers.
3. Use a blog either on your website or at one of the major blogging sites such as Blog Spot, Hub Pages, Word Press.com and Squidoo. Your blog is your voice and you can use it to build community, get links, point people back to your website through links and link with other bloggers in your industry. Post entries at least three times a week. They don't have to be long, just interesting.
4. Use article directories to post interesting articles that give away your knowledge about your industry. Invite comments and have at least one link back to your website.
5. Do you have a signature file on your email messages? This is one of the easiest ways to increase your web presence. A simple signature file with links to your sites reaches everyone that you email.

These are just 5 simple ways to get you noticed on the web. Think out of the box and you can discover different ways to market your site. If you don't have time to do these 5 steps, contact the professionals at The Cutting Edge Pros. Consultations are always free and they guarantee results. 

Upcoming Trends for 2011

With the New Year almost upon us the question of what is on the horizon is on almost everyone's minds. The trends that were popular in 2010 will continue to gain momentum. These include the explosive popularity of social media sites like Facebook and Twitter as well as the continuing development of mobile apps. Mobile access to your website should be one of the top priorities in 2011. In the US alone mobile use skyrocketed a whopping 110%. In Asia over half of all web users access the web via their mobile devices. You can see how popular mobile use is and it shows no signs of slowing down in the near future. As mobile devices become more and more sophisticated experts predict the home PC may go the way of the rotary telephone for accessing the web.

Social media is not far behind mobile use. Facebook has over 500 million active users, Twitter has over 300 million and LinkedIn is not far behind in third place. YouTube, which is owned by Google, is the second most popular searched site behind Google. If you don't have social media accounts you should. If you don't you're missing out on a great number of possible contacts and customers. Social media is a way to connect with your customers and clients as well as keeping your name on the forefront of their minds. Every business needs social media accounts.

What does this mean for you and your business? It means that you need to be mobile friendly and connected to social media. If you don't have the time or don't know how to do these things contact the experts at The Cutting Edge Pros. They can set you up and maintain your website and social media accounts. Consultations are free and their rates are competitive. Let them work for you and get you in on the upcoming trends for 2011.

How to Choose and Use Your Keywords Wisely

You know how important quality, original content is and how important the right keywords are, but do you know how to choose them wisely? Choosing your keywords is more than just sticking words that you think are related to your subject into your content or blogs. It takes a bit of research and thought, but don't worry it's not rocket science and there is a free tool that makes it very easy to have effective keywords at your disposal.

webwise.com

Google Adwords Keyword Tool is the most comprehensive keyword research tool and it is free. You can sort your results by Relevance, Keyword, Competition, Global Monthly Searches, Local Monthly, Searches, Estimated Avg. CPC, Ad share, and Search share. You'll need to have a Google account first to use it, but having a Google account also lets you use all of Google's free webmaster tools and gives you access to their blog.

1. Make a list of possible keywords. Think of the most obvious ones and then think out of the box. For example if you own a beauty salon you can come up with the obvious ones but then also think in terms of the services you perform. You may want to include hair color, human hair color, haircuts for men, haircuts for women and children, you get the idea.
2. Go to the keyword tool and enter your keywords from your list one by one. You will then get a report showing the frequency of the searches based on the most recent searches done on Google. You will also get related keywords and phrases related to each keyword. 
3. Make note of the ones that perform well and also the ones that don't. Knowing what not to include in your content is also important. Pay attention to the competition column. This will tell you how many people are looking for this term. Using a keyword that has low competition is also a good idea because you can get the hits that are rather random or search term specific. 

Once you have your list you are ready to start writing. Keep your keyword saturation below 3% and make your content flow freely. You can designate primary keywords and secondary keywords to include more without making your content seem stuffed and pick up on more search hits. Use your primary keywords in the first and last paragraphs so that they will be found by the search engine's spiders when they crawl your site.

With a bit of creativity and research you can come up with a list of keywords that will give you quality content that is more likely to be picked up by the search engines and found by potential visitors to your site. Don't want to do all this work? Contact the professionals at The Cutting Edge Pros. They are experts at keyword research and content writing. They'll get you the most effective keywords and provide you with quality, 100% original content and blogs.

What An Article Writing Service Can Do For You

You know how important content, blogs and articles are to the search engine optimization of your website. But what if you don't have the time or talent to write your own articles? An article writing service can help you out, but exactly what does one offer you?

youchg.com

• Professional writers that are fluent in conversational English or your native language.
• 100% original articles
• Well researched articles that use reputable websites
• Error free articles that are grammatically correct
• Articles that are keyword optimized and not keyword stuffed
• Professional writers that know the difference between content, article writing and blogs
• Deliver your content, articles and blogs on time

This is what an article writing service can offer you. Ask for writing samples and ask about the writer's credentials. Professional writers will be glad to show you samples and let you know their experience. If you need a qualified article writing service, contact the professionals at The Cutting Edge Pros. They have the experience and knowledge to provide you with articles, content and blogs that are dynamic and engaging. 

Follow Up To Yesterday's Article About Article Spinning Software

Guess what I found today? One of the articles that was either one of the spun articles from yesterday, or since it makes a bit more sense it could even be the original. Both articles showed up in a Google Alert so for now their SEO is intact, but soon when people and Google discover the horrible content their page rank will soon drop. Look at yesterday's post, Article Spinning Software - Is It Really Worth It? and today's excerpt and you will see what I mean.

smh.com.au

"The busy bee schedule and the lifestyle of hustle and bustle have simply turned humans into living robots. In this new era of internet, people then use web as an effective platform for connecting and keeping acquainted of what is happening around them and on the planet. Internet now meaning virtually everything for many has lead to drastic increase in number of internet users in past few years. Redefining life today, it has influenced almost every sphere of life. From financial transaction to business making and shopping, online is the new craze among users who believe in enjoying new technologies and lifestyle as a way of living."

This version is a bit more palatable, but not by much. This is just another example of what is wrong with article spinning software. Hire a professional, like the ones at The Cutting Edge Pros, and make sure you have quality 100% original content. Your website and your brand is worth it.