Wednesday, November 24, 2010

Keyword Research is the Basis for All Things Internet

Keywords can mean the difference between getting indexed and getting buried on the internet. The right keywords can lift your site up in ranking and get it in front of the people you want. Keyword research is key -  yes I said it - to knowing which words carry the most SEO juice and power for your site. It is more than just plugging words into a search engine and notating the amount of hits they get, it is well thought out and requires a bit of planning and time commitment on your part.
First make a list of the words you think will do well. Now expand that list into words that are related to these words. Don't forget the variables and plurals. Once you have this list go to a keyword research tool like Google's Adwords Keyword Tool. These tools don't really tell you the hits that keywords get, they tell you the expected hits that these words may get based on recent searches.

As you go through your list you'll find more words to explore. Keep a list and edit it as you find different words that will work for your site and delete the ones that are not expected to perform well. Once you have a master list of keywords you're ready to write your content.

Now, listen carefully! DO NOT use keyword stuffing! Did you hear me? No matter how tempting it may be to string a list of keywords together...don't do it! The other day I was doing research for an article and I came across an article that was almost totally made up of keywords and search phrases (search phrases will be covered in another post). Did I stay on the page, of course not! Did it rank well in the search engines...well yeah...but it was used as a vehicle for backlinks. Absolutely useless for a human visitor and in time it will be useless for the search engines spiders. This type of page brings quick results. The page was in the top 5 listings, but now long will it be there? If what Google publishes on their Webmaster pages is correct, not long at all.

When you write your content let if flow naturally. I know I've used the word, keywords, quite a bit in this post, but it isn't forced and the prose - hopefully - flows naturally. Good quality content is one of the most powerful SEO tools your site can have. If you don't want to do keyword research, it is time consuming and a tad boring, hire professionals to do it for you. If you don't want to write your own content, hire professional writers to do it for you. See the drift here? If you don't have time or don't feel like you have the talent, there are qualified professionals who do this for a living that can help you out.

So remember, keywords are key - I did it again - and using the right words can make or break your SEO juice. The right words can also move your visitors to stay on your site and become customers. The Cutting Edge Pros can help your with your keyword research and provide you with quality content to make your site rise to the top of the SEO pile. 

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